Quick answer
To price a graded Pokémon card, start with recent sold listings for the same card, grade, grading company, language, and variant. Asking prices are useful context, but completed sales set the market.
Match the exact card
Confirm set, card number, language, edition, holo type, stamp, and grading company. A PSA 10 unlimited copy and a PSA 10 first edition copy are completely different markets.
Use recent sold listings
Prioritize completed sales from the last 30 to 90 days when possible. Older comps can mislead you during fast-moving hype cycles or after a large wave of graded supply appears.
Adjust for liquidity
A card with daily sales can be priced closer to the latest comp. A rare card with few sales may need a wider range and more patience.
Do not anchor only to active listings
Active listings show what sellers want, not what buyers are paying. If active listings are far above sold comps, the market may be thinner than it looks.
Quick rule
Price near recent sold comps if you want a sale, above them if you can wait, and below them if you need liquidity quickly.